Top 5 Social Apps on Android in Ghana Q3 2024

In the third quarter of 2024, the social app landscape on Android in Ghana experienced various shifts in performance metrics. According to data from Sensor Tower, the top five social apps revealed intriguing trends in downloads, revenue, and active users.

TikTok Lite - Save Data showed a notable increase in weekly revenue, peaking at around $113 in early September. Downloads fluctuated throughout the quarter, reaching a high of approximately 125K in early August, while weekly active users maintained a strong presence, averaging around 2M with a peak at the end of September.

Facebook Lite maintained a stable download rate, starting the quarter at about 96K and gradually declining to around 41K by the end of September. Despite no revenue generation, the app enjoyed a robust base of active users, consistently hovering around 3.4M throughout the quarter.

TikTok experienced steady revenue figures, ending the quarter with weekly earnings of approximately $3.4K. Downloads saw a downward trend, beginning at 83K and decreasing to about 33K by quarter's end. However, the app's active users remained stable, averaging around 2.2M.

Facebook reported modest weekly revenues, ranging from $190 to $269. The app's downloads dipped from 44K in early July to about 25K by late September. Despite this, active users showed resilience, maintaining a strong presence, ending the quarter at around 3.9M.

Instagram displayed consistent weekly revenue, with slight growth towards the quarter's end, closing at approximately $173. Downloads decreased from 29K to 16K over the three months, while active users remained relatively stable, averaging just under 2.9M.

These insights from Sensor Tower reveal the dynamic nature of user engagement and monetization strategies among leading social apps in Ghana. For more detailed analytics and trends, further information is available through Sensor Tower's comprehensive data services.